Exotic Luxury Driving Experience: Why More Winter Sports Enthusiasts Are Upgrading Their Travel Style
Looking to take your next winter trip to the next level?
If you’re a skier, snowboarder, or general cold-weather adrenaline junkie, you’ve probably noticed your fellow travelers have been “leveling up” their in-mountain experiences as of late. In fact, it’s becoming a bit of a trend these days.
Forget about first class tickets and five-star hotels…
How you get around once you reach your mountain destination is now becoming just as important. After all, part of the journey is driving high-performance vehicles down snow-covered mountain roads.
You might be wondering why that is…
What you’ll learn:
- Why Winter Sports Travelers Are Going Luxury
- The Rise of The Exotic Luxury Driving Experience
- What to Look for in A Premium Rental
- How To Upgrade Your Next Winter Trip
Why Winter Sports Travelers Are Going Luxury
Winter adventure tourism is a $295.7 billion dollar global industry and is only expected to grow at a rate of 8.2% through 2035.
Middle class American families are also spending big when they travel. Trip budgets nearly doubled to $10,244 in 2025 from $5,300 just one year prior.
With stats like that, you know travelers are expecting more and more from their vacations. And when it comes to hitting the slopes, guests want a complete premium experience from the moment they leave for the airport to the second they return home.
Booking a luxury ski condo in Aspen? Dinners at fancy restaurants in Park City? You better believe those tourists aren’t showing up to the slopes in an uninspiring rental car.
That’s where exotic luxury driving experiences come into play.
With exotic options from Fisher Luxury Rental, winter sports travelers can upgrade their vehicles to match the level of luxury they’ve already committed to for the rest of their trip. Renting a luxury SUV or sports car can take what was once a mundane drive to the resort and turn it into a memorable experience all on its own.
Look at how people are spending when they travel.
It’s clear that guests want more from their vacations and how they travel to and from their destination is no exception.
The Rise of The Exotic Luxury Driving Experience
The reasons why people are going luxury have been covered. Now let’s discuss exotic luxury driving experiences specifically.
Winter sports travelers are embracing the exotic luxury lifestyle for three big reasons:
- Performance: SUVs and luxury vehicles have superior capabilities when it comes to snow, ice and tough mountain terrain.
- Comfort: Let’s face it. If you’re flying into Colorado, Utah, or anywhere popular with ski resorts you’re probably doing some serious driving to get to your final destination. These types of vehicles make those long drives feel enjoyable rather than draining.
- Experience: Pulling into the resort in a Lamborghini Urus or Mercedes G-Wagon is an experience that’ll rival everything else you do on your trip.
What’s more is that luxury and exotic rentals are not just for billionaires anymore. The global luxury car rental market was valued at $49.15 billion in 2024 and is expected to grow. This growth means more rental companies are investing in exotic cars that were previously only available to long-term lease clients.
So who’s going luxury? Winter sports travelers are a perfect fit.
The people that travel to these mountain destinations are already seeking adrenaline-filled experiences on the slopes. Exotic car rentals are just an extension of that flying down a mountain…on wheels.
What to Look For in A Premium Rental
Renting an exotic or luxury car isn’t as straightforward as booking a traditional vehicle.
With that comes choice, and choice is good. But when you’re renting an extravagant vehicle for your next trip, you should consider a few things first.
Pick The Right Vehicle For Conditions
The last thing any traveler wants is to show up to a luxury ski condo only to realize the rental vehicle is unsuited for mountain travel. Make sure to pick a vehicle that can handle whatever winter throws your way.
Things to look for include:
- All wheel drive or four wheel drive capabilities
- Heated seats and enhanced climate control
- Stability control and winter-rated tyres
Renting a luxury SUV like a Range Rover, Porsche Cayenne or BMW X7 will serve you well no matter where your travels take you. Not only can they handle tough conditions, but they’ll keep you warm and cozy too.
Insurance & Roadside Support
Renting a luxury vehicle is different than your typical car hire. These cars cost more and require extra insurance and support.
Make sure the rental provider has you covered with full insurance coverage and 24/7 roadside assistance.
Know Your Pick Up and Drop Off Options
Last but not least. The best luxury rental companies know that their customers are coming from the airport with luggage, ski gear, kids…you name it.
That’s why many premium providers offer vehicle delivery right to your hotel, vacation rental or in some cases the ski resort itself.
How To Upgrade Your Next Winter Trip
Now that the why and the what to look for have been covered, it’s time to upgrade your winter travels.
First off, don’t overthink it. Follow these few steps and you’ll be good to go.
Step 1: Decide where you’re going
Decide where you’re skiing or snowboarding this year. Do you fancy Whistler? How about Vail? Lake Tahoe? Jackson Hole?
Regardless of where you decide to venture to this year, knowing your destination ahead of time will make renting your next vehicle that much easier.
Step 2: Choose a vehicle to match
A remote mountain town is going to have different vehicle requirements than say…a lake resort. Do your research and figure out what type of roads you’ll be driving on before renting the wrong vehicle.
Step 3: Book Ahead
Year-round exotic and luxury vehicles are hot commodities. Make sure to book early to ensure you’re able to get the car you want.
You’re going luxury. Of course you want the fanciest car on the lot.
Wrapping Things Up
These are trips you likely spend all year saving for. Why not travel in style the whole time?
From airport to resort, renting a luxury SUV can change your whole perception on traveling to the mountains.
Need more convincing?
Winter sports travelers are demanding more. Travel budgets are at an all-time high, and the luxury car rental industry is booming. You better believe people are going luxury.
